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Over the past decades, Multi-Level Marketing (MLM), originating from the USA, has gained increasing significance in the European market. MLM, also known as Network Marketing, is a special form of direct sales where, in addition to earning personal commissions, the focus is on generating passive commissions by recruiting new sales partners. Other forms of direct sales include party sales, affiliate marketing, commercial agent sales, and online sales.
As a law firm specializing in MLM law, our highly specialized team of MLM attorneys at SBS Legal boasts over 15 years of experience in this unique area of distribution law. Due to the multitude of national and international mandates, we can rightfully claim to be the number one in this legal field in Germany and Europe.
MLM law, which also encompasses party sales law, affiliate law, and online marketer law, is rooted in various legal areas. It includes provisions from contract and commercial agent law under the German Commercial Code (HGB) and the German Civil Code (BGB), as well as numerous aspects of competition law (UWG). Additionally, corporate law, antitrust law (GWB), tax law, and data protection law (GDPR) must be considered. Product-specific regulations, such as those from food law (LMIV, LFGB) or crypto law (e.g., BaFin approvals), also play a role.
German and European jurisprudence applies existing laws very restrictively. Our attorneys at SBS Legal, specialized in this segment of distribution law, have significantly influenced the jurisprudence in this specific area of economic law in recent years.
As Germany's leading law firm for network marketing, we advise on all relevant fields of network marketing law.
From company formation to product review and contract drafting, to the assessment of compensation plans, our clients receive comprehensive services from MLM attorneys Mr. Schenk or Mr. Schulenberg and their expert team. Even before establishing an MLM company or entering the German market, we provide advice on choosing the legal form, product (re)design, and marketing plan. Our MLM law attorneys offer comprehensive – including English-language – support for companies from abroad entering the German or European market.
In drafting general terms and conditions, company policies, compensation plans, or other contracts, our MLM attorney team brings years of experience and collaboration with numerous renowned national and international MLM companies. Additionally, Mr. Schulenberg and his specialist team have been assisting both national and international companies for many years in enforcing and defending claims related to their MLM distribution activities.
Should you require assistance in this area of distribution law, we look forward to your inquiry. If you need further assistance or have additional sections to translate, feel free to ask!
Protecting personal data of sales partners and customers of direct sales companies is of utmost importance in today's digital age. Data protection presents numerous legal and technical challenges. Through our data protection law attorneys and our dedicated data protection and IT security company SBS-Data (www.sbs-data.de), we support MLM companies in meeting these legal and technical requirements. We also provide network companies with services of data protection officers, EU data protection representatives, and IT security officers at a high level, as robust data protection always contributes to comprehensive corporate protection.
We also assist MLM companies with all tax law matters. Through our network marketing tax consultancy SBS-Tax (www.sbs-tax.de), our MLM tax advisor and his team handle complete bookkeeping, annual financial statements, tax returns, balance sheets, and all other tasks related to MLM tax consultancy upon the company's request. Our MLM tax advisors also offer comprehensive and tax-optimizing support for successful network marketers.